Martell Communications
Martell Communications is a public relations agency that develops and implements successful communication programs for companies in the high-tech industry. Founded in 1994, the agency is dedicated to helping our technology clients achieve their strategic goals.
We have a virtual agency business model which provides our clients with high quality experience from senior professionals without the high overhead of a typical national PR agency. Each individual member of the agency has, on average, more than ten years of experience to offer a client.
OUR APPROACH
Martell Communications uses a four-level approach to PR and conducts aggressive communications programs that generate press coverage and meet clients' expectations. By applying a four-level classification system to the company's news, Martell Communications creates strategies and tactics appropriate for each level. For example, new product introductions usually call for a major campaign consisting of press tours and analyst briefings, technology backgrounders and technical articles, as well as product reviews and customer success stories. But some new products are really just upgrades and should be treated as such. This four-level approach also shows the media that a company is media savvy: too many news releases and media phone calls about less-significant announcements can harm your relationships with editors and analysts when you have something extremely important to say.
OUR CAPABILITIES
Martell Communications recommends effective strategies and tactics for handling the kinds of PR and marketing-communications opportunities and challenges that high-tech companies face. These include:
- attracting and encouraging outside investors and venture capitalists
- communicating with key audiences, such as employees, users, investors, potential customers, partners, and industry groups
- competitive positioning of companies and products
- developing new markets
- increasing awareness and interest among current , potential customers
- introducing a company or an executive to press and analysts
- launching a start-up
- managing company crises, such as product defects
- new-product roll outs and product-upgrades
- preparing for media interviews
Martell Communications conducts research to determine the challenges a company faces, and how it is perceived in the marketplace versus the competition. Then, the agency works with the company to develop public-relations programs that help overcome the challenges and help change negative and erroneous perceptions. Each PR program is developed based on the client's business objectives, market challenges and budget. A typical PR program may consist of:
- competitive research and audits of media coverage
- PR strategy development
- product announcements and media tours
- ongoing news development and management of editor relationships
- creating effective press materials
- encouraging favorable product reviews
- developing and placing customer success stories
- effective trade show and conference participation
- speaker programs
- investor-relations activities
- creating strategy and content for a company's web site
- monitoring Internet newsgroups that may have an impact on the company
Martell Communications handles all the writing of press releases, backgrounders, application stories, articles, speeches, annual reports and sales collateral materials. The agency manages the design and production of marketing communications materials as needed for the PR program. In addition, the firm works closely with clients' marketing departments, advertising agencies, and design firms to ensure consistency of key messages and the timely release of marketing materials.
Our Approach | Clients | Biographies | Contact Us
Martell
Communications
1673 Littleton Place, Campbell, CA 95008
Phone: 408-374-7420
Fax: 408-374-7448
info@martellpr.com
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