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Top of Mind: Brands let storytelling lead content; Why PR is paramount; AI invades social media

Top of Mind: Brands let storytelling lead content; Why PR is paramount; AI invades social media

by Colleen Martell | Nov 3, 2023 | Branding, Public Relations

Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...
Top of Mind: Captivate with Stories, Elevate Your Branding, Unlock the Potential of Data

Top of Mind: Captivate with Stories, Elevate Your Branding, Unlock the Potential of Data

by Colleen Martell | Oct 23, 2023 | Branding, Public Relations

Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...
Top of Mind: AI Productivity and Prudence; Branding Strategies; Influencer Marketing

Top of Mind: AI Productivity and Prudence; Branding Strategies; Influencer Marketing

by Colleen Martell | Sep 11, 2023 | Branding, Public Relations

Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...
Top of Mind: Instagram Business Magic; TweetDeck Shake-Up; WordPress Power Plug-Ins; AI Brand Trends

Top of Mind: Instagram Business Magic; TweetDeck Shake-Up; WordPress Power Plug-Ins; AI Brand Trends

by Colleen Martell | Aug 28, 2023 | Branding, Public Relations, Social Media

Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...

Top of Mind: Twitter, Facebook, Google: See the Companies That Rebranded Themselves

by Colleen Martell | Aug 9, 2023 | Branding, Marketing, Public Relations

Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...
Q&A: What is Brand Journalism? Should I Use It?

Q&A: What is Brand Journalism? Should I Use It?

by Colleen Martell | Oct 16, 2018 | Branding, Public Relations

PR Problem Solvers Q&A Blog Series Question: I’m hearing more and more about brand journalism and wonder if my company should start a brand journalism initiative. Can you give me an overview of brand journalism? What is it? How is different than PR and content...
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