by Colleen Martell | Sep 10, 2018 | Branding, Public Relations
PR Problem Solvers Q&A Blog Series Question: How can I increase my personal brand? I’m in the job market and I’m wondering what I can do to increase my own brand. Signed, Branding Myself Answer: Dear Branding Myself: Turn your PR skills to your best...
by Colleen Martell | Mar 14, 2018 | Branding, Social Media
Verde’s Laura Friedland Creates Authentic Connections via Social Media As part of our reporting on the Social Media Marketing World Conference (SMMW18) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from...
by Colleen Martell | May 31, 2017 | Branding, Content marketing, Social Media
As part of our reporting on the recent Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Laurel Su, social media marketing manager for...
by Colleen Martell | May 18, 2017 | Branding, Content marketing, Public Relations, Social Media
“Making Social Media About Social Change” As part of our reporting on the recent Social Media Marketing World Conference in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with...
by Colleen Martell | Mar 1, 2017 | Branding, Public Relations, Social Media
With social-media influencers making up an ever-increasing part of marketing budgets, maybe it’s time for your company to consider cultivating some influence, too? Kim Kardashian pitches products to her millions of social media followers. Grumpy Cat promotes...
