by Colleen Martell | Dec 10, 2025 | AI, AI search visibility, Communications, Content marketing, Executive Communications, GEO, Message Shaping, Public Relations, Thought Leadership
What Actually Builds Thought Leadership: How Message Shaping Creates Visibility in an AI-Driven World Overview: Visibility today isn’t about volume; it’s about message shaping, meaning, and sharing how you think, not just what you do. In a crowded digital world shaped...
by Colleen Martell | Feb 7, 2025 | Communications, Content marketing, Executive Communications, Marketing, Message Shaping
When you meet Gino Gemignani, you immediately sense how his creative upbringing has shaped his unique approach to corporate communications. With a 15+ year career spanning product marketing, executive comms, internal comms, and employee storytelling, Gino brings a...
by Colleen Martell | Nov 17, 2023 | Content marketing, Marketing, Public Relations
Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...
by Colleen Martell | Aug 21, 2023 | Content marketing, Marketing, Public Relations
Top of Mind is our weekly, hand-curated selection of must-read articles on marketing, PR, social media, and content for tech. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these...
by Michele Martell | Oct 30, 2020 | Content marketing, Marketing, Public Relations
More companies are coming to grips with the reality that their annual slate of in-person events is likely to be virtual or hybrid for years to come because of the COVID-19 pandemic. Instead of dreading many more years of “Zoom fatigue,” why not use a proven tool to...
