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Rethinking Company Narratives, Now More Than Ever

Rethinking Company Narratives, Now More Than Ever

by Colleen Martell | Jul 9, 2020 | Content marketing, Public Relations

Is Your Content Appropriate for Today’s World? We are all facing a new reality because of the pandemic and the need to work at home, as well as all the protests around Black Lives Matter, diversity, inclusion, and equality. What companies aren’t affected by these...
2020 Predictions in World of PR, Content and Social

2020 Predictions in World of PR, Content and Social

by Colleen Martell | Jan 15, 2020 | Content marketing, Public Relations, Social Media

2020 Predictions It’s the year 2020 and it’s that time for predictions on what we see happening in the world of PR, content marketing and social media.  What can we expect to see in 2020?  Often predictions reflect the hope of what might come to pass as well as the...
Top of Mind: Persuasion, SEO Optimization, and Inbound Marketing

Top of Mind: Persuasion, SEO Optimization, and Inbound Marketing

by Colleen Martell | Mar 12, 2018 | Content marketing, Marketing, Public Relations, Social Media

Top of Mind Must Reads for the Week of March 12, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice...
Internet Marketing Lead Generation Ecosystem

Internet Marketing Lead Generation Ecosystem

by Colleen Martell | Mar 1, 2018 | Content marketing, Marketing, Public Relations

Our friend Brad Shorr at Straight North is our featured guest this week to tell you more about how to create lead generation campaigns that make an impact. Use their handy infographic as reference! Businesses often say their goal is to “build a better mouse trap,”...
Top of Mind: The Best Article, LinkedIn Features, and Women’s Events

Top of Mind: The Best Article, LinkedIn Features, and Women’s Events

by Colleen Martell | Feb 26, 2018 | Content marketing, Public Relations, Social Media

Top of Mind Must Reads for the Week of February 26, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR...
Top of Mind: Media Pitches, PESO Model, and Instagram Analytics

Top of Mind: Media Pitches, PESO Model, and Instagram Analytics

by Colleen Martell | Feb 12, 2018 | Content marketing, Public Relations, Social Media

Top of Mind Must Reads for the Week of February 12, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR...
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