by Colleen Martell | Dec 10, 2025 | AI, AI search visibility, Communications, Content marketing, Executive Communications, GEO, Message Shaping, Public Relations, Thought Leadership
What Actually Builds Thought Leadership: How Message Shaping Creates Visibility in an AI-Driven World Overview: Visibility today isn’t about volume; it’s about message shaping, meaning, and sharing how you think, not just what you do. In a crowded digital world shaped...
by Colleen Martell | Oct 23, 2025 | AI, Branding, Communications, Marketing, Message Shaping, Public Relations, Uncategorized
FAQ About Martell Communications & Getting Started Q: Who is Martell Communications, exactly? A: We’re a senior-level marketing and communications consultancy with decades of experience shaping stories for tech innovators, global brands, startups, nonprofits, and...
by Colleen Martell | Aug 12, 2025 | AI, Branding, Communications, GEO, Marketing, Public Relations
Are you wondering “What is AI saying about my brand—and is it accurate?” I dove into this question with Michael Brito, Global Head of Analytics at Zeno Group when he spoke to our Connexting group on GEO and AI search. The big takeaways? AI search engines...
by Colleen Martell | Jul 24, 2025 | AI, Communications, GEO, Public Relations
We’re not waiting for the future of search. It’s already here — and it doesn’t look like the search engines we grew up with. PR has always shaped how people understand a brand. Now we also shape how LLMs understand it. That doesn’t mean we need to become engineers....
