by Colleen Martell | Dec 10, 2025 | AI, AI search visibility, Communications, Content marketing, Executive Communications, GEO, Message Shaping, Public Relations, Thought Leadership
What Actually Builds Thought Leadership: How Message Shaping Creates Visibility in an AI-Driven World Overview: Visibility today isn’t about volume; it’s about message shaping, meaning, and sharing how you think, not just what you do. In a crowded digital world shaped...
by Colleen Martell | Sep 12, 2025 | Branding, Communications, Executive Communications, Marketing, Message Shaping, Public Relations
It was a great experience to meet with a core group of deeptech Korean startups visiting Plug and Play Tech Center and speak with them on marketing and branding in the US. Most of the companies are entering the US market and want to understand how to gain traction....
by Colleen Martell | Mar 31, 2025 | Broadcast Journalism, Communications, Executive Communications, Public Relations
When you meet Jen Deitsch, you immediately appreciate how her early days reporting news for television has shaped her unique approach to corporate communications. With experience spanning B2B tech communications, PR agencies, broadcast journalism and executive...
by Colleen Martell | Feb 7, 2025 | Communications, Content marketing, Executive Communications, Marketing, Message Shaping
When you meet Gino Gemignani, you immediately sense how his creative upbringing has shaped his unique approach to corporate communications. With a 15+ year career spanning product marketing, executive comms, internal comms, and employee storytelling, Gino brings a...
by Colleen Martell | Dec 5, 2024 | Executive Communications, Message Shaping, Public Relations
A Conversation with Terry Gault on the Art of Executive Communication When you meet Terry Gault, founder of Storytelling Guru, you immediately sense how his theatrical background has shaped his unique approach to executive communications. With decades of experience...
