by Colleen Martell | Jan 15, 2020 | Content marketing, Public Relations, Social Media
2020 Predictions It’s the year 2020 and it’s that time for predictions on what we see happening in the world of PR, content marketing and social media. What can we expect to see in 2020? Often predictions reflect the hope of what might come to pass as well as the...
by Colleen Martell | Aug 14, 2019 | Social Media
LinkedIn Lesson Number 2: When – and How Often – to Post? Does it really matter when you post to LinkedIn? Well, yes, it turns out. The data scientists at Sprout Social, the Chicago-based social-media management company, recently analyzed their client engagement...
by Colleen Martell | Aug 14, 2019 | Public Relations, Social Media
LinkedIn Lesson Number 1: Make #Hashtags a #Habit On LinkedIn, you follow your connections. You might follow LinkedIn-identified influencers like Bill and Melinda Gates. And you might also follow business topics suggested by LinkedIn’s algorithm. But, just like on...
by Colleen Martell | Aug 13, 2019 | Social Media
A Series Preview Clients ask us questions about LinkedIn all the time. Questions like ‘How do we get more engagement? What’s the right posting schedule? How do we improve our company page?’ So, we decided to create a series of LinkedIn lessons. Our...
by Colleen Martell | Apr 23, 2019 | Social Media
Takeaways from Social Media Marketing World 2019 We sat down with our friend, Meghan Martin, who is a co-founder of Green Loop Marketing, and talked about the key takeaways from this year’s Social Media Marketing World conference. Colleen: What were the big...
