by Colleen Martell | Aug 6, 2025 | Communications, Marketing, Public Relations
I recently had the pleasure of advising a core group of Korean startups on all things marketing and communications as part of the Plug and Play GOAL (Global Overseas Acceleration & Learning) program. What a smart and engaged group of company founders and...
by Colleen Martell | Jul 24, 2025 | AI, Communications, GEO, Public Relations
We’re not waiting for the future of search. It’s already here — and it doesn’t look like the search engines we grew up with. PR has always shaped how people understand a brand. Now we also shape how LLMs understand it. That doesn’t mean we need to become engineers....
by Colleen Martell | May 30, 2025 | Branding, Communications, Marketing, Public Relations, Sales strategies
I had the pleasure of meeting with a fantastic group of international startups at Plug and Play Tech Center’s Global Overseas Acceleration & Learning program. Patricia Watkins and I presented a sales and marketing workshop. Our focus was on guiding these...
by Colleen Martell | Mar 31, 2025 | Broadcast Journalism, Communications, Executive Communications, Public Relations
When you meet Jen Deitsch, you immediately appreciate how her early days reporting news for television has shaped her unique approach to corporate communications. With experience spanning B2B tech communications, PR agencies, broadcast journalism and executive...
by Colleen Martell | Dec 5, 2024 | Executive Communications, Message Shaping, Public Relations
A Conversation with Terry Gault on the Art of Executive Communication When you meet Terry Gault, founder of Storytelling Guru, you immediately sense how his theatrical background has shaped his unique approach to executive communications. With decades of experience...
