by Colleen Martell | Dec 10, 2025 | AI, AI search visibility, Communications, Content marketing, Executive Communications, GEO, Message Shaping, Public Relations, Thought Leadership
What Actually Builds Thought Leadership: How Message Shaping Creates Visibility in an AI-Driven World Overview: Visibility today isn’t about volume; it’s about message shaping, meaning, and sharing how you think, not just what you do. In a crowded digital world shaped...
by Colleen Martell | Sep 1, 2025 | Branding, Communications, Marketing, Public Relations
I did a thing…I started a Meetup Group! It’s called the Marketing, Branding and PR Meetup–a space for entrepreneurs, business owners, content creators, and leaders to sharpen their messaging, build visibility, and (yes) have a little fun while doing it....
by Colleen Martell | Mar 31, 2025 | Broadcast Journalism, Communications, Executive Communications, Public Relations
When you meet Jen Deitsch, you immediately appreciate how her early days reporting news for television has shaped her unique approach to corporate communications. With experience spanning B2B tech communications, PR agencies, broadcast journalism and executive...
by Colleen Martell | Feb 7, 2025 | Communications, Content marketing, Executive Communications, Marketing, Message Shaping
When you meet Gino Gemignani, you immediately sense how his creative upbringing has shaped his unique approach to corporate communications. With a 15+ year career spanning product marketing, executive comms, internal comms, and employee storytelling, Gino brings a...
by Colleen Martell | Dec 4, 2017 | Content marketing, Marketing, Public Relations
Top of Mind Must Reads for the Week of November 27, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR...
